The client Bryght came up with a very Bright concept of revamping the traditional furniture selling model. The motto was to remove unnecessary layers in the traditional way of selling furniture and allow customer to save big by spending less. The concept was to offer noretail stores or salespeople, no agents or showrooms. Instead, a fantastic customer service team to answer questions and help ease the way with furniture delivery.
Aplos Innovations believes in taking a holistic approach to our projects, and this is what we did with Bryght. We were asked not to design just a logo and website but an experience and not just an experience, a meaningful and lasting experience so that visitor can recall coming back anytime. The website we designed was “Bryght” (Look at the yellow color) and neat just as the client wanted it to be, each section is clearly defined, and the user-journey has been planned and developed comprehensively. The resulting website proudly stands head and shoulders above the competition and we are so proud to say that!